Mobile friendly websites revolution
Since nobody likes browsing a desktop website on their smartphone, mobile versions of websites, specifically designed for handheld devices, were created. Research on mobile website usability shows that mobile-optimized websites significantly improve user experience. A mobile website puts you in a position to stand out among competitors - if your website doesn't look good on a smartphone users will move on to one that does. A mobile website ensures that you - not your competitors - capture visitor attention. Apart from being just an incredible convenience for the user it also provides a handful of technical advantages. Mobile websites are specifically designed for mobile standards and optimal download speed which decreases loading time along with data usage.
What’s most important mobile website provides improved rankings on mobile-friendly search engines such as Google and Yahoo placing your website higher and making it easier to find. Since April 1, 2015 Google adjusts the order in which it is displaying search results by ranking mobile-friendly sites higher. Their goal is to make it easier for mobile users to get relevant, high quality search results optimized for their devices.
Already more than 52% of total internet usage happens on mobile devices and the number keeps growing. In 2017 it is said to rise to as much as 63%. You cannot ignore such immense number of viewers. Long story short: A mobile version of your site is a must.
If you don’t know whether your site is mobile-friendly or not fear not! There is a quick way to check that:
- Go to: https://www.google.com/webmasters/tools/mobile-friendly/
- Enter the address of your website (e.g. “google.com”).
- Press ANALYZE button.
If the tool says your page is not mobile friendly - contact us and we will be glad to help you fix that.